STABLE ETHICAL STEREOTYPES IN THE LANGUAGE CONSCIOUSNESS OF MODERN JAPANESE PEOPLE
The article examines the linguistic consciousness of representatives of Japanese culture. The authors use the semantic differential method. It is assumed that the stereotypes of everyday consciousness associated with images of representatives of different nationalities, one of the forms of expression have a semantic form. It can be said that semantic evaluations are the essence of evaluating emotions that have arisen in the process of contact with an object, or evaluating the same emotions in the development of social experience. Keywords: semantic differential method, language consciousness, traditional value system, Japanese culture. Psychosemantic research methods provide material for analyzing everyday consciousness, i.e. they reveal deep criteria for evaluating the objects under study. The semantic differential method is a combination of scaling procedures and the controlled association method. The use of the psychosemantic research method makes it possible to identify the respondents ' stable ideas about the objects under study. We are talking about such ideas that are not easily amenable to change, since they were formed mainly on the basis of well-established stereotypes and myths. Using this method, we examined the content of language consciousness that exists in modern Japanese culture. The research method of semantic differential was proposed by one of the founders of psycholinguistics Ch. Osgood, 1959; 1960; 1962; Osgood, Suci, & Tannenbaum, 1957; Snider, Osgood, 1969; Osgood, May, & Miron, 1975; Osgood, Ware, & Morris, 1961). Since then, it has gained considerable popularity and is actively used in various fields of science (see [Himmelfarb, 1993; Petrenko and Mitina, 1998; Stepnova, 1992]). The advantages of this research method are obvious: the use of metaphorical scales frees the respondent's subjective assessment from being limited by the actual properties of the object being evaluated; the researcher can set the range of quantitative as ... Read more
____________________

This publication was posted on Libmonster in another country. The article seemed interesting to our editor.

Full version: https://libmonster.com/m/articles/view/STABLE-ETHICAL-STEREOTYPES-IN-THE-LANGUAGE-CONSCIOUSNESS-OF-MODERN-JAPANESE-PEOPLE
Japan Online · 19 days ago 0 7
Professional Authors' Comments:
Order by: 
Per page: 
 
  • There are no comments yet
Library guests comments




Actions
Rate
0 votes
Publisher
Japan Online
Tokyo, Japan
19.11.2024 (19 days ago)
Link
Permanent link to this publication:

https://elib.jp/blogs/entry/STABLE-ETHICAL-STEREOTYPES-IN-THE-LANGUAGE-CONSCIOUSNESS-OF-MODERN-JAPANESE-PEOPLE


© elib.jp
 
Library Partners

ELIB.JP - Japanese Digital Library

Create your author's collection of articles, books, author's works, biographies, photographic documents, files. Save forever your author's legacy in digital form. Click here to register as an author.
STABLE ETHICAL STEREOTYPES IN THE LANGUAGE CONSCIOUSNESS OF MODERN JAPANESE PEOPLE
 

Editorial Contacts
Chat for Authors: JP LIVE: We are in social networks:

About · News · For Advertisers

Digital Library of Japan ® All rights reserved.
2023-2024, ELIB.JP is a part of Libmonster, international library network (open map)
Preserving the Japan heritage


LIBMONSTER NETWORK ONE WORLD - ONE LIBRARY

US-Great Britain Sweden Serbia
Russia Belarus Ukraine Kazakhstan Moldova Tajikistan Estonia Russia-2 Belarus-2

Create and store your author's collection at Libmonster: articles, books, studies. Libmonster will spread your heritage all over the world (through a network of affiliates, partner libraries, search engines, social networks). You will be able to share a link to your profile with colleagues, students, readers and other interested parties, in order to acquaint them with your copyright heritage. Once you register, you have more than 100 tools at your disposal to build your own author collection. It's free: it was, it is, and it always will be.

Download app for Android